This semester we are focusing even more on digital media. You'll still be learning the traditional PR techniques - meaning you'll learn about writing media releases and newsletters, but there's a growing focus on social media technologies. Video and podcasts are a feature this year and there's some challenging exercises lined up.
Writing is a large part of the PR profession and this unit focuses on writing in a number of different styles, across different mediums, and helping you improve your writing technique. Learn to love writing and PR will become so much easier. You'll also learn about design and why PR professionals must have a critical eye for information and design.
We'll be using a number of online tools like:
You'll find them useful for your assignments - and into the future.
You'll find this unit gives you the basic skills you'll need to be a PR professional. Be sure to follow us on all our social media accounts, this not only keeps you up to date but it's also experience for your learning. So download the unit outline, get your device ready to bring to class and we look forward to meeting you next week.