Cody Hudson from the 7 Summits Project will be visiting Bentley students in week 3 to discuss your client project. A number of your assessments will focus on this project. For more information visit 7summitsproject.com and see how Cody is aiming to raise $250,000 for education in Nepal.
Writing is a large part of the PR profession and this unit focuses on writing in a number of different styles, across different mediums, and helping you improve your writing technique. Learn to love writing and PR will become so much easier. You'll also learn about design and why PR professionals must have a critical eye for information and design.
We'll be using a number of online tools like:
You'll find them useful for your assignments - and into the future.
You'll find this unit gives you the basic skills you'll need to be a PR professional. More to come in future posts and please feel free to comment below.